Early Bird partnered with Twocents to lead the full rollout of their social media presence—from strategy through launch. Our team developed a phased engagement plan focused on hyperlocal influencer collaborations, merchant pilot partnerships, and strategic content design. We built a launch campaign around a clear value proposition for both merchants and patrons, including a stat-driven content series, the “How It Works” social grid, and a “First 100 Users” giveaway powered by trusted Montclair influencers. Through coordinated outreach and brand-aligned storytelling, Early Bird laid the groundwork for Twocents’ entry into the market with an authentic, community-first voice.